At long last, I am excited to announce the launch of my beginner’s e-commerce course. Yes, it’s taken bloody ages and yes, I should have don’t it years go. But, like a fine wine, I believe it was worth the wait.
Born out of frustration, I created this course for beginners, start-ups and anyone who needs a helping hand with their e-commerce store. The course has been created to address and fix the common reasons for failure, that I see all too often.
I hate seeing small businesses fail and I have an extreme dislike learning horror stories where somebody has sunk their hard-earned cash into a marketing agency that hasn’t delivered the goods.
I want to increase online store owners to succeed. I want them to understand the basics, to do them right, focus on what works and to stop getting dragged into short-cuts, nasty hacks and throwing money at problems.
Buying Facebook or Google ads alone will not save a business if the fundamentals are missing, regardless of the product being great.
That’s the thing. In many instances, the product may be great and in demand, but the missing link is the understanding of how people buy products and the ability to put that into a format that works for their store.
I want to teach e-comm store owners how to identify the right customers, find out what makes them tick and understand how to market their products in a way that ticks all the boxes in the customer’s head so they must own it. I also want to ensure they stay loyal once they have made the purchase. Ultimately, it is focused on how to grow online sales.
The course is packed full of how-to sales strategies. These are all tips and techniques that I have employed with over 80 e-commerce clients.
I like to think everything is delivered in a ‘plain English’ format. After all, I’m a pretty straight-talking kind of guy and I don’t like waffle. I like to get to the point.
Want to learn more? Read on.
Why did I create this course in the first place?
There are two main reasons I created this e-commerce course.
Firstly, there is too much bullshit out on the internet which causes pain and hurt to people’s businesses. 90% of online businesses fail in the first 18 months and a bit part of that is the fact that many people in the space are selling false dreams.
I’ve lost count of the number of hacks and secret sauce strategy videos I’ve seen. It frustrates that people think you can achieve overnight success in e-commerce. The reality is, you can’t. It takes hard work and processes. You can’t cut corners. You must build and run your e-commerce store in the right way, otherwise, it will fail.
Secondly, I am contacted by many online store owners who have little experience and limited budget. So rather than charging them for long-term consultancy that could prove expensive, I’d rather they spend their money on growing their business until they are at the point where ongoing support makes sense.
This format also means that I can help more people. My physical time is limited so I have packed hours of knowledge into this course and my students get to watch it refresh their knowledge whenever they feel like it.
It’s delivered into a simple, snackable format that I hope will enable students to learn at their own pace.
What is the breakdown of this e-commerce course?
The course begins with why e-commerce stores fail. I then teach you how to stand out from the crowd, how to find the right customer, how to motivate them to spend money with you, followed by strategies to get on their radar.
Next, I focus on your store and how to make sure you tick all the right boxes in your customer’s head. I will walk you through how to make your homepage act as a powerful hook to get people deeper into your store, how to create effective category pages, demonstrate highly converting product pages and what makes a good checkout process.
From there, I teach you about pricing strategy and explore ways to collect visitor data so you can grow your sales and create loyal customers who will spend more with you.
Finally, I talk about ways to attract people to your website (free and paid marketing channels), I offer some bonus sales strategies and serve up some of my favourite tools.
Yes, the course is detailed and no it isn’t the type of course that you find on Udemy. It’s a course for those e-commerce store owners who want to learn how to grow their business in the right way.