We are thrilled to announce our new partnership with WLS Ltd (West London Security), a leader in the fire and security space, based in London. Founded in 1983, WLS has a proven track record of delivering safe spaces for their clients through the installation of integrated access control, video surveillance, automatic gate systems, fire alarms , and intruder detection. They have an impressive track record, and are proud certified installers of both Genetec access control systems, as well as Gent fire alarm systems.
Although WLS has built an enviable reputation, they have decided to further invest in their online growth. We have been chosen to lead the charge and to drive inbound sales enquiries for WLS core services. Our expertise in SEO and paid ads will enable WLS to reach new opportunities and grow their businesses in previous untapped market niches.
Our objective is to position WLS as the firm online market leader for safety and security services in the London area. The company has already built a trusted brand off-line, and now it is time to reflect this in the online space. Matt Thorpe, lead consultant at Grasshopper Digital, said: “WLS has built an impressive name for itself over the past 40 years, but they have only really scratched the surface on the online side. Safety and security is a rapidly expanding niche, and we can immediately see huge upside. We’re excited to be working with Jeremy and the WLS team and believe we can play a significant role in their future growth.”
To kick off the project, we always undertake an SEO audit, along with competitor, market, and keyword research. This helps us to identify any technical issues, possible opportunities, and enables us to formulate an effective plan of attack. The next step is to devise a tailor-made local SEO strategy and paid ads campaign, that will help WLS to take advantage of new opportunities, and grow their visibility in the immediate and long term. While SEO has a reputation for being part of ‘a long game’, there are often enhancements that can be made which deliver many quick wins.
