Campaign Overview
- Ranked in Google for 775 keywords
- Ranked in 1st position for 40 enquiry-driving keywords
- Ranked in top 3 positions for 104 keywords
- No.1 for Process Server (5,400 monthly searches)
- No.1 for Private Investigator (14,300 monthly searches)
- No.1 for Private Investigators UK (9,900 monthly searches)
- No.1 Tracing agents (2,500 monthly searches)
- No.1 Debtor Tracing agents (500 monthly searches)
- No.1 People Tracing (1,00 monthly searches)
- No.1 for Private Investigator Manchester (500 monthly searches)
- No.1 for Private Investigator Southampton (350 monthly searches)
- No.1 for Private Investigator Edinburgh (400 monthly searches)
Who are Vilcol?
Vilcol has been a leading people and debtor tracing agency in the UK for over thirty years, working with worldwide credit and charge card companies, banks, finance companies, utilities, local and national government. While they are an established name in their industry, their digital presence did not reflect the breadth of their expertise. Therefore, they contacted us for help with expanding their online brand awareness and increasing the number of inbound leads for their people and debtor tracing services.The back story:
We were brought on board to increase the number of enquiries Vilcol had for people tracing, debtor tracing, process servers, and private investigations. The first step of any successful SEO campaign is a thorough website audit. By auditing Vilcol’s digital presence, we were able to benchmark where they were in comparison to their competitors and weaknesses in the site. We also pinpointed immediate conversion improvements and identified missed opportunities. This enabled us to create a tailor-made organic SEO strategy for Vilcol to grow its online footprint.The SEO strategy:
The next step was in-depth keyword exploration, which enabled us to identify the keywords and phrases that a target customer was using to find one of Vilcol’s services. This involved researching the marketplace, and backward-engineering competitors to understand how they were attracting visitors to their sites. Once we understood this, it was possible to create an SEO strategy that positioned Vilcol in front of their competitors for those keywords. After establishing our list of target phrases, we set to work on improving the depth and authority of content on the Vilcol website and creating fresh, keyword-rich content that would drive enquiries. This involved the formation of completely new landing pages, niche blog content, customer case studies, and a more authoritative approach format for existing pages. Running alongside the ongoing content creation was a link outreach campaign that involved building relationships with relevant sites to secure inbound links. Quality links are a key measure of authority for Google so it was important that we acquired links that were legitimate, relevant, and fully within Google’s guidelines. Finally, we also worked on enhancing Vilcol’s website design to improve conversion. We always tell our clients that rankings alone do not pay the bills. Enquiries and confirmed sales do.The results:
We started working with Vilcol in April of 2020, and since then we have seen:- 207% increase in their ranked keywords (a.k.a Digital Footprint)
- 140% increase in organic traffic
- Ranked in Google for 775 keywords
- Ranked in 1st position for 40 enquiry-driving keywords
- Ranked in top 3 positions for 104 keywords
- No.1 for Process Server (5,400 monthly searches)
- No.1 for Private Investigator (14,300 monthly searches)
- No.1 for Private Investigators UK (9,900 monthly searches)
- No.1 Tracing agents (2,500 monthly searches)
- No.1 Debtor Tracing agents (500 monthly searches)
- No.1 People Tracing (1,00 monthly searches)
- No.1 for Private Investigator Manchester (500 monthly searches)
- No.1 for Private Investigator Southampton (350 monthly searches)
- No.1 for Private Investigator Edinburgh (400 monthly searches)
