SEO Case Study: Angus Gould Osteopathy Matt Thorpe August 21, 2023

SEO Case Study: Angus Gould Osteopathy

Who is Angus Gould Osteopathy

Angus Gould Osteopathy is a small but trusted osteopathy clinic based in Tunbridge Wells. Angus came to us wanting to grow his local reach, to grow his business and  to establish himself as the leader in the Tunbridge Wells area and surrounding areas . 

After implementing a  tailor made SEO strategy that we created, , Angus has secured numerous page 1 rankings and a key position in the Google local business 3-pack  which, combined with his high number of reviews, means he is now commanding more client bookings’. 

What we did 

Angus Gould Osteopathy approached is in need of helping build their online presence and authority. While trusted by regular local clients and had great reviews, the site was lacking any real presence and had limited eyeballs seeing it. He was basically relying solely on word-of-mouth for growth. While this growing organically isn’t a bad thing, it is far slower than being driven by a proactive marketing effort.  

First off, we undertook a website audit, keyword research and competitor analysis to ascertain where the gaps and opportunities were. We then implemented a strategy involving on-site optimisation, localised link building and built a series of customer case studies to target people in different locations.  We also updated and optimised all existing service pages and content, based on the keyword research. Finally, we created some additional service pages to break out some of his more specialist services.     

The Results

There is no better measure for results than what our clients say to us, and Angus has reported a 20% increase in enquiries in just 6-months. 

The results speak for themselves. We have only been working on Angus’s site for a short period , but he is already reaping the rewards. We have secured: 

  • 1st Postion on the Google My Business 3-pack local listings in just 3 months  
  • 3rd Position for ‘Osteopath Tunbridge Wells’
  • 35% increase in paying customers in August 2023 versus in August 2022.

Our ongoing plan

We are continuously evolving  AG Osteopathy’s  SEO strategy to help win Angus the right type of business and to keep growing his local customer base. We are excited to be a part of Angus’s future growth.