The key factor that will continually improve your rank in the search engines is regular fresh content. Writing articles and guides (like this one) targeted towards a particular subject, problem or issue are deemed useful to visitors, relevant to the subject of your website and will boost your web rank position. Your fresh web content should be focused on making you or your company, brand or website an authority or ‘opinion leader’ in your field.
A good way to start is to make a list of every subject you think will interest or be useful to your customers. Think about how you can add value to them and to your service. If they have purchased a product from you then you could write an article on the best way to use it. For example, if I had an SLR Camera website I could write the following:
- Beginners’ guide to buying an SLR camera
- Different types of SLR camera lens
- Top 10 accessories for your SLR camera
- Reviews of each camera model (features, functionality, weight, strengths, pros/cons, etc)
- Tips for better photos (landscape, child, action, wildlife, family, etc)
- Latest SLR camera news
- Latest news about your SLR business
As you can see, there are plenty of different angles with which you can approach your articles. The more targeted and useful the content, and more frequent it appears, the higher you will rank. You can also use your customer feedback or complaints to write articles that may actually reduce your time spent on customer service issues. The more you can communicate on your website, the happier your customers will be and the more sales you will achieve.
In order to gain continued results and move up the ranking you will need to work hard on producing regular content. One or two articles each week should only take an hour or two and in the long-term this will pay dividends.
If writing is not your strong point then you could utilise article writing companies that can product content for you. These are generally quite cost-effective but obviously not as cheap as writing them yourself and may not be in the style you want. Why not try writing yourself? After all, practice makes perfect.