Things are heating up at Grasshopper HQ with another new client win. The Furniture Loft is one of the very few independent furniture specialists left in the UK. Run by furniture specialist, Richard Kimbell, The Furniture Loft has a huge 10,000 square foot furniture showroom in the beautiful and historic town of Market Harborough. He also has a separate home interiors business in the town called Kimbell Interiors.
Richard has been in the furniture business for over 40 years and has managed to keep many steps ahead of the competition and the larger retailers, that have put many out of business. I am now working with The Furniture Loft to grow the online side of the business. The vast product range means there are many opportunities to exploit across the UK.
My core focus will be helping The Furniture Loft to increase exposure and grow ecommerce sales through various digital marketing techniques. We will be creating an SEO strategy for the business to increase website traffic of more targeted customers to the business, tweaking the website to improve on-site conversion (particularly on mobile) and using his customer data to drive loyalty, something which furniture retailers have traditionally ignored.
I’m super excited to be working with Richard and his team, and I believe there many untapped opportunities.