Having worked in the world of digital marketing for over 20 years, I can honestly say that SEO is the one activity that has consistently delivered sales for my clients and me.
Whether you run an e-commerce business or a service-based business, search engine optimisation is your key to organic (non-paid-for) growth.
And that my friends, is why it could be a wise business move to learn SEO and maybe take a beginners SEO course.
Benefits of learning SEO
Whilst marketing your business has become more complex (and expensive) the fundamentals of SEO have never changed.
- Find the right keywords that your customers are using to search for your products and services
- Create authoritative content that engages them, educates and answers questions they may have
- Tagged your content in the right way
- Make sure your website works properly (on desktop and mobile)
- Give customers a great experience.
Do this and you will rank higher, gain more clicks and generate more leads and sales through your website.
Social Media is rented ground. Focus on growing your own platform.
The real beauty of SEO is that it’s entirely focused on improving and growing your own website (a.k.a your own sales platform). Unlike social media, you control it and unlike paid ads, you are not reliant on budget, so you’re not continuously lining Google’s pockets.
In short, if you can nail the SEO side of your business, you can drive some seriously targeted visitor traffic and increase your sales massively without having to part with anything, valuable apart from a bit of time. It has proved a real game-changer for me and many of my clients.
But Matt, isn’t SEO a dark art that only people from the dark side can master? (I hear you ask)
Nope, certainly not. SEO can be learnt by anyone who has the time and willingness to make it work for their business.
It’s time to teach yourself SEO and transform your business
I’m not saying you’ll be able to become an SEO expert overnight because you won’t. There are no short cuts. It’s a skill and like any other skill, SEO takes time to master and become good at.
If you feel that you don’t have the time to learn it yourself, you might need to consider outsourcing it to an SEO consultant like me who does it for a living. Or to an SEO agency.
But if you do have the time and inclination to learn it for yourself, there’s one resource I would highly recommend.
The Fresh Bananas DIY SEO Course
I’ve known Ray for a while. We first met on the UK Business Forums where we are active members of the community, helping and sharing knowledge with small business owners.
Ray always struck me as extremely knowledgeable, has a ‘no bs’ attitude and is completely down to earth when it comes to explaining all things SEO. That’s my type of guy and that is why I trust him.
Whilst Ray and I are both in the SEO industry, we don’t see each other as competitors because there are many businesses out there that need our help. Plus we target different industry sectors. I also never claim to know everything. There’s always something new to learn and this is why I respect and value Ray’s expertise immensely.
Ray created his Fresh Bananas online marketing course for the same reasons I created my beginners e-commerce course. There are many small businesses that don’t have the budget to employ someone like Ray or me to help with their marketing, so we want to give them the option to learn for themselves using our knowledge.
In my opinion, Fresh Bananas is an excellent course that succinctly teaches the fundamentals of search engine optimisation and how to implement an effective SEO strategy on your own site. The bonus is that it also includes e-commerce SEO, local SEO, YouTube SEO, social media marketing and an element of website design and usability training.
Ray delivers the course using video and breaks it into bitesize chunks so you never feel overwhelmed. This isn’t a crash course; it’s detailed but is still SEO 101. It is delivered with the perfect depth and pace for beginners to SEO and the digital world.
Ray’s online SEO course modules are as follows;
- On-page SEO
- Conversion Rate Optimisation
- eCommerce SEO
- Local SEO
- YouTube Video Optimisation
- Social Media Marketing
- UX – Design eCommerce websites from a user experience
How much is the Fresh Bananas SEO course?
Ray’s Fresh Bananas SEO course costs just £197 and is perfect for beginners. When you consider it would cost between £2,500 plus PER MONTH for an SEO agency, it’s a steal.
For that price, you get access to all the video modules and you’ll even get a free 30-minute call with Ray himself to ask any questions you may have.
But Matt, aren’t there cheaper SEO courses out there?
Yes, there are cheaper courses on search engine optimisation out there but I’m firm believer that you get what you pay for. Ray has packed years of expertise and proven knowledge into his SEO course. He’s talked the talk, but he’s also walked the walk.
I can vouch for him. He knows his onions!
You can get SEO courses on the likes of UDEMY for £10 but I’m telling you now, you won’t cover even a quarter of the information that Ray does. Ray’s Beginners SEO course is available for an entire year, so you can keep going back through it to refresh yourself on key topics.
Save 20% on the Fresh Bananas DIY SEO Course
Want to learn more about Ray’s Fresh Bananas Beginners SEO course? Sign up here with the exclusive code FRESH and receive and an exclusive 20% off.
Of course, if you need some more hands-on, advanced expertise with your SEO then please get in touch. And if you need help with your online store then check out my e-commerce course here.