Your product pages are your digital display window bringing people into your e-commerce store and converting them into customers. Figuring out how to present your goods isn’t always easy. There are as many different methods as there are industries. Your website must reflect your brand’s personality while still providing the necessary information consumers need to…
At long last, I am excited to announce the launch of my beginner’s e-commerce course. Yes, it’s taken bloody ages and yes, I should have don’t it years go. But, like a fine wine, I believe it was worth the wait. Born out of frustration, I created this course for beginners, start-ups and anyone who…
If this ‘beer flu’ has taught us one thing it is that we need a plan B or something to keep those sales coming in and the business moving forward. In my my, that plan B is email marketing. Imagine if you suddenly had no money to spend on ads. Or if Facebook / Instagram…
Once you have identified the search terms that want to rank for, you need to optimise your website accordingly. The word ‘optimise’ can mean thousands of different things and there is no website on the planet or in cyberspace that is 100% optimised for everything. The great thing about the internet is that it is…
Christmas is almost hear and many small businesses are focusing their budgets on generating traffic to drive sales. Whilst attracting new customers is still important you should not forget those past customers who have already given you their hard-earned money and who know your brand. It is much easier to get an existing customer to…
Over the past 6 months I have turned into an Audible nut. I’m addicted. I listen to audio books day, noon and night. I love them because it’s an easy (lazy) way to digest information whilst I’m rushing around on the underground or being stuck in traffic on the M25 for hours. My most recent…
Whilst e-commerce is very scientific in the fact that we use stats to identify trends, site issues and visitor behaviour, there is something that we can’t necessarily measure that affects conversion. That factor is EMOTION. In such a busy online world where people are being bombarded with noise, you need to work hard to make…
So you have probably read the news in recent days that Google is unleashing its latest update that will hit websites that are not mobile friendly? It’s called ‘Google Mobilegeddon’. Panicking yet? Well, this ‘Mobilegeddon’ change has been in the pipeline for a while and is happening TODAY! Unless you have a team of developers in…
The key factor that will continually improve your rank in the search engines is regular fresh content. Writing articles and guides (like this one) targeted towards a particular subject, problem or issue are deemed useful to visitors, relevant to the subject of your website and will boost your web rank position. Your fresh web content…
Please help! I have lots of visitors but my website conversion rate is poor. What do I do? If this is you, don’t panic. I hear this a lot and am here to help. About 10 years ago, marketers were completely focused on the conversion rate of the overall site but now a website’s overall conversion…
