Why do I need an SEO strategy?
The main reason for developing an SEO strategy is so you can attract traffic and generate revenue for FREE. When you see a page of search results, it is littered with paid text ads, maps, shopping results and local search listings. However, sitting in the centre of it all are the ‘natural search results’. The websites that appear in these positions are there because they have worked hard to get there. If you can archive a page 1 listing for key terms that reflects your business then it can boost your revenue considerably because these listings will often stay there, provided you maintain the quality of your website.
A successful online business must be visible to the right audience. The websites that appear in the first page positions are there because the search engines have deemed them to be the best matches for the search term that was entered. This means that the site is very high quality in terms of subject matter and content thus most likely to give the user the desired results.
Gaining a high natural search listing takes some time and usually takes quite a bit of work because you are proving to the search engines that your site should be at the top of the listings. Once you have developed a strategy that works and achieves higher ranking results it means your site will stay at or near the top, provided you keep working on it. This then builds confidence in your users because they will often give more trust to a site that is naturally ranked than a site that has appeared overnight in a paid listing. There is also a lot of ‘kudos’ for your brand or business by being on the first page of Google.
Natural search optimisation is generally free but it does take a lot of effort in particular areas to ensure your website is optimised for the right search terms you want to appear under. The majority of companies that trade online don’t understand the first thing about how search engine optimisation works. These businesses live in hope and waste their time and money in the wrong areas. Many people think that because they have a website then success will follow.
This is wrong.