I’m Matt Thorpe – a straight-talking digital marketing and SEO consultant based in Surrey, with a refreshing approach to online – A.K.A I DON’T DO FLUFF! For the past 18 years (Yup, I’ve been around a bit!), I’ve been helping businesses to grow their sales by using SEO and digital marketing services. With 100+ businesses under my belt, I’d like to think I can help you too.
I work out of my office in Chertsey, Surrey (just inside the M25), so I’m right on your doorstep.
I say it how it is. I’m straight-talking and get to the point.
I don’t believe SEO should be some dark art. SEO is a science but it’s not ‘rocket science’.
I believe in helping small and medium-sized businesses to understand what they need to do to get site visitors to their site that convert. Whilst I provide a managed SEO service, I also want to teach you what you need to do so you can eventually run with it yourself.
It’s something that anybody can learn and I will teach you so you get gain long term rankings yourself.
NOT AN SEO COWBOY IN SIGHT (I don’t even own a hat!)
- Stung for lots of money by an SEO company before?
- Told that SEO is a secret science?
- Burned by previous SEO ’specialists’ (ha, ha) who didn’t deliver results?
- Convince that SEO is a load of old codswallop!
WHY MY SEO SERVICES ARE DIFFERENT (I convert sales too!)
OK, my approach to SEO is slight different from other companies that sell search engine services.
SEO SERVICES FOR SMALL SURREY BUSINESSES (My no-fluff approach to SEO and improving your rankings)
The key is to find the RIGHT AUDIENCE for your services and to get in front of them at the RIGHT TIME.
This is how I will go about it:
PROVEN RESULTS: HOW I RANKED MY SITE 1ST IN GOOGLE (My not-so-secret-SEO-formula)
- I targeted the right audience and I knew what they wanted
- I found the right SEO keywords
- I made my site Google-friendly and relevant
- I continued to make the information on the site better and more informative
- I gave advice and help in other communities
- I worked hard to build my reputation
SEO MYTHS (Sorry, Unicorns and Fairies don’t exits)
SEO MYTH 1: You need as many people to your site as possible.
Bullshit! Sorry, but good SEO is not about getting as many visitors as possible. It’s about getting the RIGHT people to your site that will buy from you or book your service. Having 10 people arriving on your site is better than 10,000 if they are guaranteed to buy.
Getting a high level of search traffic (visitors) is just vanity. It’s a bit like having everybody riding in your taxi but nobody is paying the fare.
It just doesn’t work. Pretty soon, you will run out of fuel. You always need focus on getting the right people above everything else.
SEO MYTH 2: I need to appear number 1 for the most popular search terms in my industry
Again, this is utter tosh. Let me give you an example.
If you sell women shoes then the chances of you ranking first for the phrases ‘black ladies shoes’, ‘brown ladies shoes’ or ‘red ladies shoes’ is pretty-much zilch!
I’ll be honest, the larger retail brands probably have this nailed. But that is good news!
However, the changes of you conversion that level of visitors into sales is slim. The broader the phrase or keyword, the worse it is.
It’s much better to rank for some like ‘ladies brown suede ankle boots’. The person searching already knows what they want to buy so you have a better chance of converting them into a sale.
The broader the search phrase the lower the chance of buying. The more specific, the better the chance of buying.
As a brilliant guy called Pat Flynn says, “Riches are in the Niches”. (Yes, he’s American but you get what he’s saying.)
SEO MYTH 3: SEO takes ages to get results
Nope, rubbish. If done the right way, results can happen very quickly. It won’t be over-night but it can be weekly rather than months.
Google wants to show your customers a relevant page that they will like, find useful and act on! That’s as simply as it is.
Give Google what it wants. Give your potential customers what they want.
Your SEO will then work, your page results improve and your customers will buy from you.
SEO MYTH 4: SEO is expensive
Forget the cost for the moment because it shouldn’t be the main focus.
If I can deliver you an extra £20k-30k in sales each month in isn’t it worth investing £2k a month?
And, surely you would have no problem spending more if the results get delivering sales?
I hope you get my point?
I’m not asking you to re-mortgage your home and spend lots of money with me, but you need to treat SEO as an investment in your business.
Unlike paid advertising, SEO is designed to deliver long-term benefits soy don’t need to spend load of money elsewhere. Yes, I would advise to use SEO in combination with some sort of paid search campaign because I want you to get sales.
There is no silver bullet because it all works together BUT I can help you to get results on an affordable budget to suit your business.
GET IN TOUCH
MY SURREY SEO HQ IS BASED IN CHERTSEY (I’m literally on your doorstep!)
READY TO TALK?
LOOKING FOR LOCAL SEO SERVICES?
LET’S TALK ABOUT YOUR SEO
Tell me where you need some help or just say hello!