I’m excited to be working with EARS PLC, a specialist of over 20 years in the radio comms industry. EARS core business is two-way radio hire for outdoor music events, sports events, film sets, retail security, club security, construction sites and ground staff at airports.
EARS have supplied walkie talkie radios to some major brands, including Wembley Stadium, Twickenham Stadium, The London Olympics, Addison Lee, The BBC, Westfield Shopping Centres, The RFU and Renault.
EARS have asked me to help them boost their organic rankings and increase their traffic from Google with my SEO services. This SEO project involves intensive keyword research around the two-way radio and walkie talkie market, competitor research (to see what the others are ranking for), a content review and then total revamp of the site’s content to ensure it fits with our keyword strategy.
This project will also include re-writes of all meta titles, meta descriptions, header tags, extensive authority-building content creation as well as internal and external linking.
Yes Matt, that sounds great but what does it all mean for EARS?
It means Google will see them as the experts in the radio comms industry. Whilst off-line they have a great business, they haven’t yet filled their potential online. That’s where this SEO strategy will.
This SEO work will enable EARS to project their expertise and brand across the web. More importantly, they will appear in front of the RIGHT PEOPLE who will be searching for their exact services.
You see, there is no point ranking for terms that are too general or not entirely relevant but have a high number of searches. With EARS, we will be going niche and aiming for those keywords that will drive the enquiries.
It’s great to be onboard with EARS and I’m looking forward to a successful long-term relationship with them.