Matt’s Internet Marketing Blog
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  • HOW I CAN HELP YOU
    • Attract More Website Visitors
    • Improve Website Conversion
    • Ecommerce Help & Advice
    • SEO Consultancy Services
    • SEO Training
    • Email Marketing Advice
    • Magento Consultancy
    • Professional Website Design
  • CLIENTS & EXPERIENCE
  • MY BLOG
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  • Matt Thorpe
  • Blog
  • November 17, 2016

Is your online business a Purple Cow?

Over the past 6 months I have turned into an Audible nut. I’m addicted. I listen to audio books day, noon and night. I love them because it’s an easy (lazy) way to digest information whilst I’m rushing around on the underground or being stuck in traffic on the M25 for hours. My most recent…

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  • Matt Thorpe
  • Blog
  • September 10, 2016

Easy ways to CONNECT to get more sales

[pt_text]I have been approached by many small online businesses desperate to get more sales and who now see Google Adwords as too expensive. In fact, they see many forms of online and off-line marketing as expensive. Why? Because they measure success on the results of a single campaign. They spend £500 on Adwords and if...
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  • Matt Thorpe
  • Blog
  • October 17, 2015

Love your customers and they will love you back.

  Christmas is almost hear and many small businesses are focusing their budgets on generating traffic to drive sales. Whilst attracting new customers is still important you should not forget those past customers who have already given you their hard-earned money and who know your brand. It is much easier to get an existing customer…

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  • Matt Thorpe
  • Blog
  • October 6, 2015

Stuck in a rut? 5 ways to kick-start your online business

We all feel that way at some point through our working life – burnt out with a serious lack of ideas. You sit there in Starbucks with your overpriced coffee, staring out of the window, watching the world go by whilst you rack your brain to think of a way to get your online business…

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  • Matt Thorpe
  • Blog
  • October 1, 2015

Great content is the key to driving sales, customer loyalty and high rankings

Please forgive this long post but bear with me as I believe it can add some value to small brands who are struggling in terms of sales and maintaining loyal customers. Whilst I appreciate the importance of a sales focus there is an underlying element that most companies are neglecting and one which they need to…

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  • Matt Thorpe
  • Blog
  • April 15, 2015

Look long-term to grow your online sales

Let’s face it, getting a online sale isn’t an easy task. In fact, it’s expensive, it take a lot of hard work and you sometimes wonder why you even bothered in the first place when your customer spends a small amount and you barely break even on an order. Well, stop right there! Slap yourself…

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  • Matt Thorpe
  • Blog
  • November 15, 2013

Tesco – Best Example of a major brand using Twitter (No Joke)

The monolith called Tesco (and the company where I spend far too much cash) is not renowned for its prowess when it comes to liaising one-on-one with customers or with comedy for that matter.  However, the peeps at the Tesco Mobile division seem to be a different breed. They have gone beyond the bounds of…

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  • Matt Thorpe
  • Blog
  • August 9, 2013

My new secret weapon – Japanese Matcha Green Tea

Just a quick post about my new secret weapon – Japanese Matcha Green Tea. I’m quite a busy guy as things stand. If I’m not at the gym, I’m generally working on a project or travelling to and from someone’s offices somewhere. Some days, I’m just in need of a boost if my brain is…

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  • Matt Thorpe
  • Blog
  • January 30, 2012

SEO Glossary

When reading SEO article you may find that there are certain terms that people use to describe various techniques or elements. These names are often industry specific ‘buzz words’. To help your understanding I thought it would be a good idea to provide you with a quick reference guide of what is meant by each…

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  • Matt Thorpe
  • SEO Tips
  • January 30, 2012

Free SEO Tips #5 – Improve your website position in search engines with fresh content

The key factor that will continually improve your rank in the search engines is regular fresh content. Writing articles and guides (like this one) targeted towards a particular subject, problem or issue are deemed useful to visitors, relevant to the subject of your website and will boost your web rank position. Your fresh web content…

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  • Matt Thorpe

    • Passionate Internet Marketer, based in West London with over 18 years of proven experience across many large and small brands. Fuelled by coffee, obsessive about technology and partly bionic (due to numerous sports injuries.)

From the Blog

  • Client Win: The Furniture Loft
  • Grasshopper Giving A Lift To REM Taximeters
  • NEW Client Win: EARS PLC chooses Grasshopper To Increase Online Awareness
  • Ecommerce Tips: 13 Easy Ways to Boost Sales That You’re Probably Not Doing
  • Ecommerce Loyalty: The Secret Recipe to Repeat Business

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