Christmas is almost hear and many small businesses are focusing their budgets on generating traffic to drive sales. Whilst attracting new customers is still important you should not forget those past customers who have already given you their hard-earned money and who know your brand. It is much easier to get an existing customer…
We all feel that way at some point through our working life – burnt out with a serious lack of ideas. You sit there in Starbucks with your overpriced coffee, staring out of the window, watching the world go by whilst you rack your brain to think of a way to get your online business…
Please forgive this long post but bear with me as I believe it can add some value to small brands who are struggling in terms of sales and maintaining loyal customers. Whilst I appreciate the importance of a sales focus there is an underlying element that most companies are neglecting and one which they need to…
Let’s face it, getting a online sale isn’t an easy task. In fact, it’s expensive, it take a lot of hard work and you sometimes wonder why you even bothered in the first place when your customer spends a small amount and you barely break even on an order. Well, stop right there! Slap yourself…
The monolith called Tesco (and the company where I spend far too much cash) is not renowned for its prowess when it comes to liaising one-on-one with customers or with comedy for that matter. However, the peeps at the Tesco Mobile division seem to be a different breed. They have gone beyond the bounds of…
Just a quick post about my new secret weapon – Japanese Matcha Green Tea. I’m quite a busy guy as things stand. If I’m not at the gym, I’m generally working on a project or travelling to and from someone’s offices somewhere. Some days, I’m just in need of a boost if my brain is…
When reading SEO article you may find that there are certain terms that people use to describe various techniques or elements. These names are often industry specific ‘buzz words’. To help your understanding I thought it would be a good idea to provide you with a quick reference guide of what is meant by each…
The key factor that will continually improve your rank in the search engines is regular fresh content. Writing articles and guides (like this one) targeted towards a particular subject, problem or issue are deemed useful to visitors, relevant to the subject of your website and will boost your web rank position. Your fresh web content…
If you are feeling a bit lost about how to optimise your website for high a search engine ranking then there is a very good place to start – your competitors. Once you know the search terms where you want to rank highly, simply enter those terms into Google and see what sites come up…
OK, so you have your website up and running but what does it actually say to a visitor who has never seen it before? Remember the famous saying ‘never judge a book by its cover’? Well, many people do this automatically and your website is no different. In the online world you only have a…
