We’re delighted to be working with tracing agents, Vilcol to boost their digital presence and inbound enquiries.
Grasshopper was approached by Vilcol for help with expanding their online footprint and increasing the number of inbound leads for its people and debtor tracing service.
Vilcol has been a leading people and debtor tracing agency in the UK for over thirty years, working with worldwide credit and charge card companies, banks, finance companies, utilities, local and national government.
While they’ve established themselves as a strong contender in a more corporate field, Vilcol now wants to target the consumer market and so require a more proactive SEO and paid marketing strategy to reach them.
“We chose to work with Grasshopper Digital because of their expertise in the digital marketing field,” said Vilcol CEO Steve Rowlands.
“We know that in today’s digital media driven world we need to have a strong online presence and be on top of our game to be able to continue to be a market leader. The team at Grasshopper has the proven expertise and skills to help us to achieve our goals.”
Vilcol prides itself on being the most progressive collection and investigation agency in the United Kingdom.
The Grasshopper team conducted a website audit and found many opportunities to make the Vilcol site rank better and convert better with customers. The strategy moving forward will be to streamline the information on the site and bring Vilcol’s knowledge, expertise and quality service to the forefront. It will also focus on improving the Vilcol Google My Business listing.
Grasshopper has positioned itself as the go-to SEO agency for heritage businesses. Vilcol is a 30-year-old business with ambitious growth targets, we have created a digital marketing strategy to help them achieve them.
Whilst SEO and PPC will be the traffic drivers, a key focus will be around on-site conversion and lead generation, because paying customers are what pays the bills for our clients.