OK, so you have your website up and running but what does it actually say to a visitor who has never seen it before? Remember the famous saying ‘never judge a book by its cover’? Well, many people do this automatically and your website is no different. In the online world you only have a few seconds to capture someone’s attention and if they cannot immediately see what they are looking for then they will leave. You have then lost business, especially if you do actually have what they were looking for but they were unable to find it.
Use your targeted keywords and phrases to give your website a more defined message. A good test to help you is to ask your friends and family, who have not seen your website, for their feedback about your website and your products. You should ask them the following questions:
- What is the subject matter of my website?
- Where is your attention first drawn when you land on my homepage?
- What would you expect to see when you land on my homepage?
- What do you think my key products are?
- It is easy to find what you are looking for?
- What would you search for if you were looking for my product or service?
Asking people who have a fresh pair of eyes is a great exercise to get into the habit of. As a site owner, I know you can sometimes get too close to your ‘baby’ that you do not see what other people see. Just because you have specialist knowledge and you know that your website is about X subject, it doesn’t mean that other people will see it in the same way.
FREE Web Analysis Tool
In addition to asking other people for their opinion, you can use Google’s FREE Webmaster Tools. This is very easy to set up on your website and only takes about 5 minutes to add a small line of code to your website pages. Once the Google code has been on your website for week or so to gather some meaningful data, Webmaster Tools will give you a snapshot of how Google views your website. It will highlight some key areas including:
- Search queries that people used to find your site
- Links to your website from other websites
- The keywords that Google see as most significant on your website
- Internal links around your website
- Internal link error or missing pages
I find Google Webmaster Tools invaluable because it really gives you honest feedback on how the search engines see your site and often explains why you are not ranking in the areas that you should be. These results will then give you the basis to improve and change the focus of your site to what you need for a successful web presence. You can use Webmaster Tools to continually optimise your site. Remember, ‘RELEVANCY’ is the key!
I’m here to help you with your e-commerce business
If you need help in setting up your online business and want proven strategies and e-commerce advice, you may always contact me. You can also go ahead and check out my e-commerce course which is filled with valuable information, tips, and guides that can help your business convert more and increase your overall online business growth.