We’re delighted to announce a client win and partnership with leading camera repair shop, 1st Aid Repairs, to increase their digital presence and lead generation.
Established in 2000, 1st Aid Repairs is a camera repair store based in Kent that has built up a highly-specialised knowledge of digital camera, professional video cameras, camera lenses and classic camera models. It is now one of the UK’s leaders in the industry.
Grasshopper has created a digital strategy, combining cutting edge SEO, paid advertising, and website conversion techniques to boost 1st Aid Repairs’ brand exposure, online reach and repair bookings through the 1st Aid Repairs website.
Adrian Fermor, Managing Director of 1st Aid Repairs, commented: “We chose Grasshopper because we feel Matt and his team are the right choice to help us grow the reach of 1st Aid Repairs online. They have the proven expertise, and we had a great connection from the first conversation.”
1st Aid Repairs fixes camera equipment for all manufacturers, including Canon, Nikon, Sony, Panasonic, Olympus, and Sigma. They are also an approved and certified service centre for professional JVC camcorders.
The company prides itself on providing unrivalled customer service and the skills to repair most individual components, rather than replace an entire module. This is unique to the industry and ensure they can keep the cost of repair down for clients.
The Strategy SEO
1st Aid Repairs wants to become a national leader in the digital camera repair market. There is some tough competition, with brand names like Jessops, but we believe we have the knowledge to overtake them.
The key to any success SEO campaign is in the keyword strategy. We have already undertaken detailed keyword research to identify where the demand lies. We will also backward engineer competitor websites and then revamp key pages on 1st Aid Repairs to focus on those opportunities.
Once we have the keyword strategy in place, we re-write the content of pages across the site to tick all the right boxes in the customer’s head and to instil confidence about the expertise of the 1st Aid Repairs team. This will be focused on towards converting visitors into enquiries and then paying customers.
From there, we will build the authority of the website within the industry using additional on-site content and external content placement. Keywords, high-quality content and links all work together if you want to rank at the top.
It’s important to understand that the SEO strategy will consist of two parts – national SEO and local SEO. Our aim is position 1st Aid Repairs as a market leader for camera repairs in the UK but will also create and execute a strategy to focus on local SEO in the Kent area.
The entire Grasshopper team is excited to get our teeth into this project. Big results are expected in the coming months.